5 Steps to Better Clowning: Execute

It is finally time to finish this series off. We have covered everything from the importance of simplifying everything, practicing, marketing and planning; now we need to coer the final and most difficult step: Executing the plan! Please go back and reread the previous posts and make sure have completed everything in those posts. The more prepared you are the …

Battling Up Hill

As I am sure everyone has noticed, the economy is still in the toilet and as such people are not hiring entertainers with the gusto of previous years. What to do with all this free time? Redesign, Re-invent and Reconnect. Redesign- This could be the perfect¬†opportunity¬†to try a new clown face, develop a new character or put together that awesome …

Lets Talk About Talking

One of the hardest parts of being a professional entertainer is learning to communicate your abilities through talking. When you are talking to a client, potential client or just some guy in the street it can be hard to get across what exactly you do. How do you explain your amazing juggling routine to someone or discribe the look on …

Travels

Something to consider when starting out as a clown is how far from home you would like to travel to entertain. A lot of clowns choose to limit the area in which their services are availible to the public. What is a better idea then saying that you aren’t availible in an area is to charge a fee for having …

5 Steps to Better Clowning: Marketing

Advertising is usually the most costly part of having your own business. Luckily for you clowning is almost self advertised once you get it started, this means that if you have a well put together show and hand a card to every single person that sees you, there is very little left for you to do. This is because most …

How it All Works

I have recently been spending a large quantity of my performing time at a restaurant working for tips. More specifically making balloons for tips. If you are interested in growing your clown business then it is quite possible that making balloons for tips is just the thing you need to do. As I mentioned in my last post The Call: …

The Call: Restaurants

As most books on clowning will tell you, the first contact with a potential client is the most important call of the whole gig. Most of the time you have about 30 seconds to two minutes maximum to impress the client enough to get them to hire you. This doesn’t mean that you have to blow there mind, you just …

What to do as the economy slows

One of the hardest parts of being a professional entertainer is when the economy starts to decline and people start making the choice to pay bills instead of hiring an entertainer. If this hasn’t hit you yet I hope that it never does. There are a few ways to adjust your clown business model to compensate and adjust to still …

The Tips of the Iceberg

As a clown you will find numerous interesting opportunities to perform in all sorts of venues. One of the most potentially rewarding venues is on the streets. As a street performer you have the chance to try out new material as well as pass out business cards to new customers. A few important parts of street performing are patter, tip …

Clown Marketing for Beginners: Print

In this three part series you will learn the ins and outs of clown marketing which will allow you to more effectively market yourself. The most important thing you can learn is that a well marketed clown is a hired clown. Without a well thought out and executed marketing plan chances are you will sit at home while some other …

5 Steps to Better Clowning: Plan

Apparently I forgot the order I was doing things in so this week you are getting 5 Steps to Better Clowning: Plan and next week you will get 5 Steps to Better Clowning: Marketing. Sorry, my bad. –The Usable Clown– Today we are going to cover the basics of planning for your business. Just a couple of simple ways to …

Clown Marketing for Beginners: Cards

In this three part series you will learn the ins and outs of clown marketing which will allow you to more effectively market yourself. The most important thing you can learn is that a well marketed clown is a hired clown. Without a well thought out and executed marketing plan chances are you will sit at home while some other …