The Call: Restaurants

As most books on clowning will tell you, the first contact with a potential client is the most important call of the whole gig. Most of the time you have about 30 seconds to two minutes maximum to impress the client enough to get them to hire you. This doesn’t mean that you have to blow there mind, you just …

What to do as the economy slows

One of the hardest parts of being a professional entertainer is when the economy starts to decline and people start making the choice to pay bills instead of hiring an entertainer. If this hasn’t hit you yet I hope that it never does. There are a few ways to adjust your clown business model to compensate and adjust to still …

Loading a balloon bag for fun and profit

One of the most important things about busking with balloons is getting yourself prepared. You don’t want to load yourself down too much with unnecessary junk, but neither do you want to be caught without an important prop. This is another aspect of clowning where you can let your imagination run wild, too, and the bag you use can be …

The Importance of Being Heard

As an entertainer you need to make sure that you get your message across to your audience. This message can be anything from just making them laugh to an important fire safety message, the important thing is that the audience can hear the message. Most clowns have no formal theater training and therefore have a hard time projecting their voice. …

Make ’em laugh for better tips

First in a series of tips for working for tips I got into clowning so that I could do theater on the fly, not to be a balloon machine. I’d been working at growing a theater troupe out of a church basement, was writing and performing original comedies, finding it more and more difficult to get 20 or 30 volunteer …

The Tips of the Iceberg

As a clown you will find numerous interesting opportunities to perform in all sorts of venues. One of the most potentially rewarding venues is on the streets. As a street performer you have the chance to try out new material as well as pass out business cards to new customers. A few important parts of street performing are patter, tip …

No Really You Can Make Your Own

A lot of clowns when they first start out get in a mood to buy, buy, buy. This unfortunately leads to a lot of purchases left unused in the garage and a lot of money spent on equipment before it can actually be used. One thing that can be used to remedy this spending spiral is to build\make more of …

Insurance It’s For Clowns Too

As a clown you should strive to be as professional as possible. One of the smartest ways to make yourself more professional is to have insurance. A lot of clowns choose to forgo the expense of insurance and this is a big mistake. All it takes is one person to decide that you caused them heartache, damage or other disservice …

K.I.S.S.-Keep It Safe Stupid

As a professional clown there is nothing worse that can happen to you then if you get injured while performing. This can be something as simple as jamming a finger while juggling or as serious as dislocating your elbow while performing. In order to prevent these types of injuries you should follow these steps. Practice- This is a relatively simple …

Clown Marketing for Beginners: Print

In this three part series you will learn the ins and outs of clown marketing which will allow you to more effectively market yourself. The most important thing you can learn is that a well marketed clown is a hired clown. Without a well thought out and executed marketing plan chances are you will sit at home while some other …

5 Steps to Better Clowning: Plan

Apparently I forgot the order I was doing things in so this week you are getting 5 Steps to Better Clowning: Plan and next week you will get 5 Steps to Better Clowning: Marketing. Sorry, my bad. –The Usable Clown– Today we are going to cover the basics of planning for your business. Just a couple of simple ways to …

Actively Pursuing the Gig

One of the hardest to master and most effective ways to get more clown business is the sales call. You have to get used to the idea that you are selling your services as a clown and people may not necessarily come to you. Most clowns, when approaching a business about clowning, goal will be to give someone a business …

Clown Marketing for Beginners: Websites

Don’t worry it is simple In this three part series you will learn the ins and outs of clown marketing which will allow you to more effectively market yourself. The most important thing you can learn is that a well marketed clown is a hired clown. Without a well thought out and executed marketing plan chances are you will sit …

5 Steps to Better Clowning: Practice

We all know that practice makes perfect, what some people might be missing is what makes perfect practice. We will be looking at three common clown skills and the most effective practice strategies to help you become a better clown. The three skills we will be looking at are: Juggling, Magic and Balloon Sculpture. These where chosen because the practice …

3 Easy Free Ways to Increase Your Brand Awareness

One of the most important ways to grow your clown business is by increasing your brand awareness. Brand Awareness is how recognizable your company is and how many people know about your company. Increasing your brand awareness can only help to grow your business. Initially you want to grow your brand without spending very much money. This means using things …